The Ad Room

I don't know what I'm doing, but it's working. I just wish it were working better.

Running ads is scary when you're spending real money and you're not sure you're doing it right.

Your ads are profitable, but you can't scale past a certain daily ad spend without ROAS dropping.

Your cost per lead keeps climbing. The dashboard is full of metrics, and you don’t know which ones matter or what to change next.

You've been running webinars every month and they perform great organically. But your ads aren't converting.

You looked inside Ads Manager. It felt like a minefield of options and you weren't sure what any of it meant.

Your organic content and webinars convert well, but cold traffic from ads just isn't responding the same way.

You post a question in a Facebook group and wait two or three days for an answer. By then the damage is done.

Every day you wait on an answer is another day your ads keep spending without direction.

Enter your bullet points here..

Running Facebook ads just gave you peace of mind instead of stress.

Every decision you made had an expert behind it.

You know which ads are worth scaling. Which ones to turn off. Why costs went up. What to change and in what order.

Your ad account made sense. Your lead costs drop. Sales go up. And you stop guessing.

You knew someone experienced was watching your account and you weren't steering this ship alone.

You had the momentum of being in a group with other course creators & coaches actively improving their ads and funnels.

Spending money on ads felt less like a gamble.

Enter your bullet points here..

Myth: “Ads don’t work anymore.”

Truth: Your offer already sells. All you need is an experienced ad manager to look at your account and show you what to fix and in what order.

Myth: “The algorithm is against me.”

Truth: Ads is a dance and the algorithm is your dance partner. Learn the right options to click and the algorithm starts working with you.

Myth: “I’ll figure it out eventually.”

Truth: Maybe. IF you had the time, and IF Meta stops changing Ads Manager on you. Either way, the longer you wait to fix what's broken, the more money and momentum you lose in the meantime.

"Kwadwo did an amazing job with me and talked me through all of the steps with everything I've completed so far, the gaps of the things that I was missing and how to complete that setup in a really efficient time, which gave me so much confidence in knowing it was going to be correct. And then he guided me through how to make sure that was connected with Facebook, how I could set up analytics to be able to really now accurately measure every single ad campaign, every single ad set result, and every single ad result too."

Your ad spend and your funnel work together, not separately. Cut your cost per lead in half and you get twice the leads on the same budget. Improve how your funnel converts those leads and each one is worth more too. Those two stack, so doubling your ROAS isn't a stretch, it's the realistic outcome once both sides improve at once.

For example: if your cost per lead drops from $5 to $2.50, you get double the leads on the same budget. If your funnel also converts better, say leads worth $50 become worth $65, your total return grows by about 2.6x, not 2x. That's the stacking effect.

And then of course you can work that funnel again and again in the future.

Hi, I’m Kwadwo ( sounds like QUĀY. jo).

I manage ads for six and seven-figure course creators who are the primary earners in their household, and I’ve managed over $4.3M in successful Facebook and Instagram ads.

I also coached funnels for about 3 years in a group coaching program/mastermind for course creators with businesses grossing between $300k - $1.6M annually.

I don’t teach theory. I show you how to improve your ad performance & funnel conversions the way I would if you were on my client roster.

You’re an online course creator, online coach or online membership owner

You have an offer that's selling consistently well organically

You’re running ads to a lead magnet, webinar, workshop, bootcamp or challenge, or launch registration (and it’s not your first launch) OR

You’re running ads to a low-ticket offer that’s already selling

You're not afraid of data, because you want data-backed clarity, not more guessing

You proactively implement changes or delegate to a team member

You're willing to take action NOW, not wait months

You're willing to learn from other members in The Ad Room who are also improving their ads & funnels

Enter your bullet points here..

You have not run any ads yet

You want Kwadwo to fully manage everything for you (that’s ads management, not this)

Your ads and funnel have not been working at all OR

You're trying to figure out a way (funnel) to sell your offer

You're looking for someone to help you build your first funnel

You’re hoping to get more eyeballs on an offer that hasn’t sold well organically

You're only willing to learn from Kwadwo (not thoughtfully apply what's working for others)

You want Kwadwo to specifically check your ads each week

You need ads for your ecomm store (6 or more products) or real estate or a physical product or a brick and mortar store or any ads goal that's not listed under the "Perfect For You If..." section

You identify with the following statement, "I know my offer could sell if I could just figure out ____" (but I actually haven't sold much of my offer or anything yet).

Enter your bullet points here..

I’ve taken ads courses before. How is this different?
Courses teach theory. This is Kwadwo, guiding you and others on what to do with your ads and funnel. You get periodic direct guidance. But you get to proactively learn what's working for other members anytime you wish.
Do you set anything up for me?
Yep. If you already have been running ads for yourself, when you you first join Kwadwo will log into your ad account, audit your currently running ads and set up a new, optimized ad campaign using the ad copy & ad creative you already had running.
What if I’m new to ads?
This is for online course creators & coaches already running ads with real data. If you’re brand new, this IS NOT for you.
How fast can I expect results?
You get out of this what you put in. Kwadwo does not guarantee speed of improvement.
What if my ads are already working well?
Then you’ll get ideas to scale faster, lower costs, and improve conversions in your funnel (ads, opt-in page, email sequence, webinar, sales page).

If your ads are working well AND you're already spending over $5,000/month then you should consider Done For You ads management instead of this program.
Will you tell me to increase my ad spend?
Not necessarily. The goal is better results from what you're already spending. We optimize before we scale.
I've tried a done-with-you ads program before and it didn't work. How is this different?
The most common reason done-with-you programs don't work is access. You post a question, wait two days, and by then the ad money's already been spent.

The Ad Room runs on Slack, not a Facebook group. Questions go in before each session, get answered live, and the recording stays in the channel chronologically so nothing gets buried by an algorithm.
How much time will this take each week?
However much time you're already spending on your ads. The Ad Room doesn't add a second job on top of your business. It adds guidance to the time you're already putting in.

On top of that, you choose which sessions to attend based on what you need. Monday and Wednesday office hours are each one hour. The daily lightning rounds Monday through Thursday are 30 minutes.

You don't have to attend everything. You show up when you have a question or want to learn from what someone else is working through.

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