Learn & implement the repeatable system that can
Cut Your Lead Gen Costs In HALF
& start getting leads that convert!
One-time payment • Instant access
Our student Lacey cut her lead costs in HALF just a few days after following our system in her ad account (complete beginner)!
We've managed over $3,520,512 in successful Facebook and Instagram ads.
Plus, we’ve taught this easy-to-implement system to hundreds of business owners.
Now, we’re giving you the tips and tools to lower your cost per lead and sell more of your course (even if you don’t have a big budget!).
Why running ads feels harder (and more expensive) than it should
If you’ve ever felt like Facebook and Instagram ads are unpredictable, you’re not alone.
One week, your ads seem fine.
The next, your cost per lead jumps.
So you tweak something…
Then something else…
And suddenly… you’re not sure what actually helped — or hurt.
Most people assume this means:
• Their budget is too small
• The algorithm is “against them”
• Or they’re just not good at ads
But in most cases, none of that is true.
The real issue is simpler—and fixable.
Ads don’t fail because you’re bad at them.
They fail when you don’t have a clear system for what to test — and when.
The problem isn’t Facebook.
And it’s not your budget.
Most people don’t lose money on ads because they lack skill.
They lose money because they’re reacting instead of testing.
Random tweaks.
No clear order.
No way to tell what actually worked.
So even when results improve, they don’t know why —
and they can’t repeat it.
What running ads looks like when you have a system
- You know what to test first (and what to ignore)
- You change one variable at a time
- You can clearly see what lowered your lead cost
- You stop guessing — and start repeating wins
This is the difference between hoping ads work
and knowing what to do next.
That’s exactly what the Ad Testing Cheat Code gives you
The Ad Testing Cheat Code is a repeatable framework
for figuring out what’s actually driving your results —
without guessing, overthinking, or burning money.
It shows you:
What to test
In what order
And how to read the data so you know what to do next
Enter your bullet points here..
This isn’t about running more ads.
It’s about making the ads you already have work harder.
Today's Price: $37
What's included?
The Olympic Gold Medal Testing Framework
Know exactly what to test—and in what order—so results are clear.
The Exact Ad Components That Matter
Stop changing everything. Focus only on what moves performance.
Step-by-Step Video Walkthroughs
Follow along even if tech isn’t your thing.
**NEW** Behind-the-Scenes Client Example
Watch the framework used in a real ad account.
Enter your bullet points here..
This is for you if…
You’re running (or ready to run) FB/IG ads
You want lower lead costs without hiring an agency
You want a system you can reuse, not a one-off trick
Enter your bullet points here..
This is NOT for you if…
You want ads “done for you”
You’re looking for a shortcut with no learning
You’re not willing to test anything
Enter your bullet points here..
The real reason ad testing doesn’t work for most people
Here’s what we see over and over again:
People are testing — but they’re testing everything at once.
Creative.
Audiences.
Placements.
Copy.
Budgets.
When too many variables change at the same time, results become noisy.
And when results are noisy, it’s impossible to know what actually caused the change.
So decisions get made based on:
Emotion
Fear
Or whatever Meta suggests next
Enter your bullet points here..
That’s not testing.
That’s guessing.
A few common questions before you get started
“What if my budget is small?”
That’s actually when testing order matters most.
When budgets are tight, random testing gets expensive fast.
This system helps you protect your spend by focusing only on what moves results.
“I’m not very technical.”
You don’t need to be.
Everything is broken down step by step so you always know:
What to look at
What to change
And what to leave alone
If you can follow a checklist, you can follow this.
“I’ve tried testing before.”
Most people have.
The difference here is how the testing is structured.
Once you test with a clear order, results stop feeling random — and decisions get easier.
You don’t need better luck — you need a better testing process
“What if my budget is small?”You can keep guessing and hoping your next change works.
Or you can follow a proven testing sequence that helps you:
Lower lead costs
Learn faster
And make decisions with confidence
Enter your bullet points here..
Ad Testing Cheat Code gives you that system — without complexity, without fluff, and without hiring it out.
SECTION 11: OBJECTION HANDLING (ADD)
We've managed over $3,520,512 in successful Facebook and Instagram ads.
Plus, we’ve taught this easy-to-implement system to hundreds of business owners.
Now, we’re giving you the tips and tools to lower your cost per lead and sell more of your course (even if you don’t have a big budget!).
What my customers are saying...
I have been running ads to grow my list as per the lead gen cheatcode theory. My lead cost is down from £2.41 to £1.81 per lead since starting the course. I will continue testing and tracking the progress.
Chris Tiley
NeverTooOldToLift.com
"I was able to decrease my lead cost from $8.53 (last month) to currently $1.74 per lead! Great lessons and thanks!"
Lizette Cloette
Think Different Dementia
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