The day-by-day decision framework used in real client accounts so you can
Cut Your Lead Gen Costs In HALF
& finally know which ads to keep, turn off, and scale.
A daily decision system for course creators running Facebook and Instagram ads to a lead magnet.
One-time payment • Instant access • No subscription
“I was able to decrease my lead cost from $8.53 to currently $1.74 per lead!”
I’ve managed over $3,520,512 in Facebook and Instagram ad spend for online course creators.
I've also used this exact framework in real client accounts to find winning ads faster and stop wasting budget on ads that were never going to convert.
Now I'm showing you the daily decision system
so you can do the same with your lead magnet ads.
Why running lead magnet ads feels harder
(and more expensive) than it should
You launched your lead magnet ads. The whole point was that your email list would grow.
But right now your lead cost seems like it's too high, you're not sure which ads to keep, and every day you wait costs you money and qualified leads you'll never get back.
One week, your ads seem fine.
The next, your cost per lead jumps.
So you turn something off.
Then change something else.
And now you're not sure if what you did helped or made it worse.
See the system before you touch anything in your ads
What most people assume
The lead magnet isn't good enough to make the ads work
The algorithm is working against them
They just need to find the right audience and it will click
Enter your bullet points here..
What’s actually happening
There is no system for knowing which ad to turn off and when
Too many things are changed at once so the data is unreadable
The best ads are getting killed before they have a chance to prove themselves
Enter your bullet points here..
The problem isn’t Facebook.
And it’s not your lead magnet.
It's simply the lack of a daily decision system.
Results from someone who implemented the system
(No big budget. No complicated funnel.)
$1,100 ad spend → $2,400 in sales
• Email list grew from 2,200 to 6,000 subscribers in one year
This is what happens when you know which ads to keep and which to cut.
Ads don’t fail because you need more ads.
And it’s not because Facebook is “against you.”
They fail when there’s no clear system behind them.
The problem isn’t Facebook.
And it’s not your budget.
Most people don’t lose money on ads because they lack skill.
They lose money because they’re reacting…
instead of testing with a plan.
Here’s what that usually looks like:
Random tweaks.
No clear order.
No way to tell what actually worked.
So even when results improve,
they don’t know why—and they can’t repeat it.
This is exactly what a testing framework solves.
You don’t need new ads.
You need clarity on the ones you’re already running.
What running ads looks like when you have a system
Instead of guessing…
This is the difference between burning through your budget
and building a profitable ad system.
Built for course creators who want control, not chaos
That’s exactly what the Ad Testing Cheat Code gives you
A daily decision framework for your low-ticket offer ads, without guessing or wasting budget.
Know which ads to turn off on day 3 and which ones need exactly one more day
Follow the creative testing order that finds your winning ad combination fastest
Scale budget by exactly the right amount without "upsetting" the algorithm
Never turn off a profitable ad by mistake
Make the right daily decisions used in real client accounts spending real money
Enter your bullet points here..
Instead of reacting to every fluctuation and second guessing yourself…
(Everything you need to lower lead costs without guessing)
The Day-by-Day Decision Framework
Know exactly what to do in Ads Manager on day 1 through day 8 and beyond.
The Creative Testing Order
Test visuals, copy, and headlines in the right sequence so your data stays clean and readable.
The Scaling Rules
Know when to increase budget, by how much, and when to wait so you never reset the algorithm.
Step-by-Step Video Walkthroughs
Follow along even if tech isn’t your thing.
Behind-the-Scenes Client Examples
Watch the decisions being made in a real ad account.
Enter your bullet points here..
This is for you if…
You already have a lead magnet and are running or ready to run ads to it
You are tired of guessing what to change and in what order
You want a system you can reuse every time you launch new ad creative
Enter your bullet points here..
This is NOT for you if…
You are still building your lead magnet and have not gotten leads yet
You want someone else to run your ads for you
You are not willing to log into Ads Manager and make decisions based on data
Enter your bullet points here..
Instant access. Start with your current ads.
Lacey Cribb
Personal Launch Coach + Tech Expert
Kim Reynolds
Start improving the ads you’re already running
Get access today for $47 $27
That's less than two days of running ads without knowing what the data means.
Every day you run ads without this system is money that can't come back.
I have been running ads to grow my list as per the ad testing cheat code theory. My lead cost is down from £2.41 to £1.81 per lead since starting the course. I will continue testing and tracking the progress.
"I was able to decrease my lead cost from $8.53 (last month) to currently $1.74 per lead! Great lessons and thanks!"
Get 5 proven ad copy examples that have generated 2x+ ROAS.
Use them as templates for your own campaigns, no guesswork.
Get it now for just $17 and make writing ads easier.
Enter your bullet points here..
Grab the matching swipe file of Canva ad graphics that generated 2x+ ROAS.
Usually $37, get it for 54% off today.
Add "2x ROAS Canva Templates" for just $17.
Enter your bullet points here..
All prices in USD